In the 2022-23 season, Technacy continued its support for the Formula E race in Dariya, Saudi Arabia. Collaborating with its long-standing partner, ActiveMe, Technacy developed an exciting installation in the Fun Village located in Riyad, one of the most popular tourist areas in Dariya.
The highlight of the installation was the Interactive Paint Wall, a large LED screen measuring 10 meters by 5 meters. This interactive digital wall allowed users to select a car from the LED display and customize its color using a spray gun. Participants had the opportunity to create amazing Formula E car artwork and share their creations on social media platforms, while also taking part in a contest to find the best Formula E car artwork.
This installation was made possible with the support of two major partners: ActiveMe and Stamina. These partners played a crucial role in installing the Interactive Paint Wall on-site and provided ongoing support during the event.
The Formula E race in Dariya was a resounding success, attracting more than 10,000 users over the course of three days. The Interactive Paint Wall installation proved to be a major draw, engaging and entertaining visitors throughout the event. Technacy’s commitment to delivering innovative experiences in the world of motorsports was evident, and the support from its partners further enhanced the success of the installation.
By providing memorable and interactive installations like the Interactive Paint Wall, Technacy solidified its position as a key player in the Formula E race and the wider motorsports community. The overwhelming response from users and the significant engagement on social media platforms reinforced Technacy’s status as a trusted partner in delivering cutting-edge digital experiences in motorsport events.