E-tail giant Amazon.com is pulling the plug on the 87 pop-up retail stores found in such locations as Kohl’s and Whole Foods.
This was first reported by The Wall Street Journal, but confirmed by Amazon.
The store within a store is there to tout Amazon products like Echo speakers, Kindle e-readers and tablets.
Meanwhile, Amazon is focusing on the Amazon Books retail stores, which look like a traditional bookstore when you enter. They have a good chunk of space devoted to both Amazon products and third-party offerings that work in conjunction with the Echo smart speaker. Like smart lights and security cameras.
Additionally, the company said it wants to expand its Amazon 4-star stores. The products that are highly rated by Amazon customers are offered for sale. “We look forward to opening additional locations of both stores this year,” Amazon said in a statement.
The 4-star stores have a deeper product portfolio, including toys, games, home and kitchen goods, electronics and Amazon devices, the company said.
Amazon has just a handful of 4-star stores currently open, in New York; Berkeley, California; and Lone Tree, Colorado, while there are 20 Amazon Books stores across the country, including Los Angeles, Boston and Washington.
Amazon also has 10 Go stores, which offer a 7-Eleven type offering, but with a twist: no cash registers. Customers open their app to gain entrance and cameras and sensors pick up your purchases. Than, send an e-mail receipt after you leave.